dollars on developer and creator payout in 2022. Additionally, Roblox spent more than 623 million U.S.

Infrastructure, as well as product research and development spending, account for about 70 percent of all operating expenses of the company. The company generates almost all its revenue through the sales of virtual currency, Robux, which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform. dollars, with an annual net loss of 930 million U.S. In 2022, the annual revenue of Roblox Corporation amounted to 2.23 billion U.S. The most popular Roblox games of all time based on plays include pet adoption game Adopt Me!, city exploration Brookhaven, and obstacle course Tower of Hell, having each generated over 20 billion lifetime plays. Gamers accumulated over 12.8 billion hours worth of global user engagement with Roblox experiences in the most recently reported quarter. Roblox has become a popular digital hangout platform for young gamers.Īs of the fourth quarter of 2022, there were approximately 58.8 million daily active users of Roblox games worldwide. With this target audience, the platform also makes a point to address parents and highlights the ways in which it ensures that Roblox is a safe online environment for children, especially as gaming usage and screen time increased during the global coronavirus pandemic. However, the platform’s player base is getting older and currently, over half of Roblox's user base was 13 years or above. The creative possibilities of the user-generated games on the Roblox platform are appealing to many gamers, especially children and young teenagers.

Roblox users are highly engaged and (mostly) young audiences

Interview for roblox corporation